Crawler

ROILadderBot

The crawler identified as ROILadderBot/1.0 (+https://roiladder.com/bot).

If you found this page in your server logs, that string is mine.

What it does

It reads a small number of publicly available pages on business websites to understand what a business does and how its site is built. It is looking at page structure, headings, metadata, and whether a site works on a phone.

How it behaves

Respects robots.txt.
One request every two seconds at most, to one site at a time.
Backs off immediately on a 429 or a 503.
Reads a handful of pages per site, not the whole thing.
Never logs in, never creates an account, never solves a CAPTCHA, never uses a proxy to get around a block.
Identifies itself honestly in every request, which is why you are reading this.

Keeping it out

Add this to your robots.txt:

User-agent: ROILadderBot
Disallow: /

It will be honored on the next visit. Or email gus@roiladder.com and I will exclude your domain by hand, permanently, no questions.

Operated by ROILadder. Contact: gus@roiladder.com

The short version. ROILadderBot is a low-volume web crawler operated by ROILadder LLC, an independent digital marketing consultant in Florida. It reads a handful of public pages per business website to understand what the business does and whether its site works on a phone. It obeys robots.txt, makes at most one request every two seconds, backs off on 429 and 503 responses, never logs in, never solves a CAPTCHA and never routes around a block. To exclude a site, add a Disallow rule for User-agent ROILadderBot or email gus@roiladder.com for a permanent manual exclusion.