I find what is leaking money in your website, your ads, and your numbers, and I fix it. One senior operator, published fees, no long-term contract.I find what is leaking money in your website, ads, and numbers, and I fix it. Published fees, no long-term contract.
Most agencies hide the math. ROILadder starts with it. Put in your own visitors, conversion rate, and order value and see roughly what your store loses each month to people who came, looked, and left.
An illustration based only on the numbers you entered. Not a projection, a forecast, or a promise of results. The full tool, with the arithmetic shown, is at roiladder.com/calculator.
No vague "growth strategy" language. Six things that drain money from a small business, plainly described. Most owners have at least two running right now.
The industry calls it conversion rate optimization, or CRO. In plain terms: you already pay for visitors, and most of them leave without buying, booking, or calling.
Sometimes the site itself is the problem: it looks dated next to the competition, takes four seconds to load on a phone, and nobody on staff can change a headline.
Most small ad accounts I have opened were paying for clicks that never sold, and the owner had no way to see it. I find the waste, cut it, and move the money to what sells.
One dashboard you can read in five minutes that shows where sales came from. The tools you already pay for produce the Friday spreadsheet themselves, and AI reads the result and tells you what changed.
Local and organic search, so customers find you without paying for every click.
Software subscriptions, shipping rates, agency invoices, payment processing.
Pick the one that sounds most like your business, or skip it and book the call. Either way, you describe what feels off, I ask a lot of questions, and I tell you the biggest opportunity I see. No slides, no pitch, no drip campaign afterward.
About 45 minutes on a video call. One reply, from me, within one business day.
Book the free consultation or call 678-MORE-BIZThe person on your first call is the person doing the work. No handoff to a junior account manager three weeks in.
You will hear what is working and what is not. Especially what is not.
Scaled to a company your size, not a Fortune 500 playbook with the price tag to match.
I am in the ad account, the store, the dashboard, and the AI tools that keep them talking to each other.
Ranges are published on the pricing page so you can decide at your desk whether this is worth a call.
Monthly work has no long-term contract and no notice period.
Working demos of the three free tools on roiladder.com. All free, published in full, no email address required. Your inputs only; nothing is fabricated.
| Independent consultant | Agency | In-house hire | |
|---|---|---|---|
| Typical monthly cost | $2,000 to $5,000 | $3,000 to $8,000+ | $85,000 to $120,000 a year fully loaded |
| Minimum commitment | Often none | Commonly three to six months | Permanent, plus severance risk |
| Who does the work | The person you hired | Senior sells, junior executes | One person, whatever their range covers |
| Time to productive | Days | Two to six weeks onboarding | Two to three months hiring, then ramp |
| Institutional knowledge | Leaves with them | Leaves with account turnover | Stays in the business |
| Best at | Diagnosis, strategy, fixing what is broken | Ongoing execution and volume | Daily ownership and internal coordination |
Ranges reflect what small and mid-sized businesses in the United States commonly pay. My bias is declared up front on the full page, along with the cases where an agency or a hire beats hiring me.
How this is calculated. Orders today = visitors × your conversion rate. Revenue at target = visitors × 2.5% × average order value. The gap is the difference. It shows the size of the prize, not whether you can win it; that diagnosis is what the free consultation is for.
Three ways to work together, with ranges published so nobody has to sit through a call to get a number.
A plain-English list of what is broken, what each item costs you monthly, and the order to fix it in.
One specific thing, fixed properly, with an end date and a price that does not creep.
A marketing director on tap for a fraction of what a salaried one costs.
About 45 minutes. You describe the business and what feels off, I ask a lot of questions, and I tell you the biggest opportunity I see. No slides, no pitch, no drip campaign afterward.
The ones that come up on nearly every first call, answered here so you do not have to sit through a call to get them.
No. ROILadder monthly clients can cancel at any time, with no notice period and no exit fee. Tell me you are done and the billing stops. Fixed projects are quoted flat with an end date.
ROILadder publishes its fees. A checkup runs $1,500 to $3,500. A fixed project runs $6,000 to $25,000 depending on what needs doing. An ongoing arrangement runs $2,000 to $5,000 a month. You get a flat number in writing before anything starts.
No. ROILadder LLC is one experienced person who takes on a handful of clients at a time. There is no team to delegate you to and no minimum retainer to feed.
Both, and advice without hands is where most consulting fails a small company. I am in the ad account, in the website, building the dashboard, and on the phone with your vendors.
Ad cleanup and checkout fixes often move numbers in four to eight weeks. A website rebuild or getting found on Google takes a few months before the line bends.
Yes, in the right situation. We agree a revenue baseline in writing before any work begins, and I take a percentage of the measurable growth above it on the channels I am working on.
No sales call required to see the results. Just a clear look at what's working and what isn't.
Start My Free AuditThe short version. ROILadder LLC is an independent digital marketing and e-commerce consultant for small and mid-sized companies, typically $500K to $25M in annual revenue, that do not have a marketing person on staff. It fixes six things, from conversion and ads to reporting, search, and costs, for product and service companies alike, at published fees with no long-term contract.