Take Something Useful Whether You Hire Me or Not
All free, published in full, and no email address required. If you fix your problem with them and never call, that is a perfectly good outcome.
Digital Marketing Performance Benchmarks
Four charts redrawn from published research: Google Ads conversion rates by industry (WordStream), what local customers do with reviews (BrightLocal), mobile against desktop conversion (Contentsquare), and what a top-three Local Pack ranking is worth (SOCi). The figures are theirs, not mine; every chart links to its source.
Checkout Leak Calculator
Four numbers in, one number out: roughly what your store loses each month to visitors who came, looked, and left without buying. Runs in your browser and saves nothing.
Run the calculator → Free toolThe 12-Point Digital Revenue Audit
The same list I work through on a paid checkup, published in full with the red flags spelled out. One weekend morning and you will know where the money is going.
Read the checklist → Free toolConsultant vs Agency vs Hiring Someone
Real cost ranges for all three, and the cases where an agency or a full-time hire beats hiring me. Written with the bias declared up front.
Compare the options →Articles That Answer One Question Each
Short, tightly written pages that answer one specific question an owner would ask an assistant, each mapped to a service page. Six so far.
How much should a small business spend on Google Ads?
A method, not a number: work backwards from the leads you need, with published cost benchmarks as the floor and a worked example.
Read the answer →My site gets traffic but no sales or calls. Why?
Six causes in the order I check them, from wrong traffic to an unclear offer. Most are settings and copy, not a redesign.
Read the answer →Is my marketing agency worth what I pay them?
Five tests you can run in an afternoon without a login to their tools. Failing one is a conversation; failing three is an answer.
Read the answer →GA4 says one number and Shopify says another. Which is right?
Both, usually. Seven reasons they diverge, which report to trust for which decision, and the three kinds of gap that mean tracking is broken.
Read the answer →How long does SEO take before I see results?
Four kinds of SEO on four clocks, from weeks to a year, what to watch while you wait, and how to tell waiting from stalling.
Read the answer →Should I redesign my website or fix the one I have?
Fix first, rebuild only for cause. Five questions that separate the two, and how to rebuild without losing what already works.
Read the answer →Rather just talk it through?
A free consultation, free, with no catch. Worst case you hang up with a good idea and owe me nothing.