Get Found on Google Without Paying for Every Click
Local and organic search, so customers find you without paying for every click. Slower than ads, and it keeps working after you stop paying.
What Is Usually Wrong
- The whole business lives on one long page, so Google can only rank you for one or two things.
- The Google Business Profile has the wrong hours, three photos, and reviews nobody answered.
- The site has no page for the thing you sell most, because the menu was designed around the org chart.
- An agency is sending a monthly ranking report for keywords nobody searches.
- AI answer engines are describing your category and never mentioning you, because there is nothing tightly written for them to cite.
Report on leads and revenue from organic search, not rankings, because rankings do not pay salaries.
What I Do About It
- Work out what your customers actually type, then give each real intent its own page with a title, an H1, and an answer.
- Fix the Google Business Profile properly and set up a review habit your team can keep.
- Write structured data that search engines and AI assistants can read, so you show up when someone asks the question you answer.
- Report on leads and revenue from organic search, not rankings, because rankings do not pay salaries.
What Lands on Your Desk, and When
A search read: what people search for, what you rank for, and the gap between them, with the pages that need to exist.
Technical fixes, Business Profile cleaned up, first priority pages written and published.
Baseline set for organic leads and revenue so the next months can be judged against it.
Not a promise of a percentage. Month one produces the baseline and the plan; the months that follow are what you judge the work on. Monthly work can stop any time, no notice required.
What This Typically Costs
Most of this work starts as a Checkup ($1,500 to $3,500) or a fixed-scope Fix ($6,000 to $25,000, quoted flat). Ongoing management sits inside the Standing Arrangement at $2,000 to $5,000 a month, cancel any time. Full pricing and terms →
Free Tool
Steps seven and eight of the free audit cover search and your Business Profile. Open it →
Do you guarantee rankings?
No, and nobody credible does. I will show you organic leads and revenue against a baseline instead, which is the number a ranking is supposed to produce.
Asked on nearly every first call
How long does SEO take?
A few months before the line bends, and anyone promising faster on the structural work is selling. That is why I usually pair it with ad or checkout work that moves sooner.
Do you guarantee rankings?
No, and nobody credible does. I will show you organic leads and revenue against a baseline instead.
What about AI search?
Same principles, tighter execution: one clear answer per page, structured data, and a business description that machines can read. This site is built that way for the same reason.
Tell Me What Is Not Working
Tell me what you rank for and what customers type instead, and I will show up to the call with real observations, not a slide deck about myself.
What Local Search Is Worth, According to the Research
BrightLocal's 2026 consumer survey found that 97 percent of people read reviews for local businesses and 68 percent will only use one rated four stars or higher. SOCi's research puts businesses in Google's top-three Local Pack at 126 percent more website traffic than those ranked four to ten.
Those are third-party figures, not mine, and each one is linked on the benchmarks page. I cite them because they explain why the Google Business Profile and the Local Pack are where the local SEO work concentrates.